Factors Affecting Consumers’ Food Away from Home Consumption Decisions: a Pilot Study on Türkiye
DOI:
https://doi.org/10.24925/turjaf.v12i1.83-90.6529Keywords:
food, consumer, behavior, food away from home, TürkiyeAbstract
The innovations brought by the post-modern societal order have led to significant changes in individuals’ lifestyles and habits. These changes have also been observed in food preferences and consumption habits. Nowadays, most people no longer view their access to food as merely an effort to meet their nutritional needs. Instead, they expect psycho-social and economic benefits from it, adding rational, hedonic, and symbolic dimensions to their eating habits. In this context, there is a continuous increase in the number of individuals who carry out their eating and drinking activities outside their homes. This research investigates the factors related to food away from home (FAFH) and the impact of socio-demographic characteristics. In this context, a face-to-face survey was conducted with 1016 consumers in the largest cities of 7 regions of Turkey, and the collected data was analyzed using descriptive statistics and an ordered probit regression model. As a result, among the factors affecting food preferences, a positive relationship is observed between the frequency of eating out and the consumption of foods consumed by others, while there is a negative relationship with preferences for nutritional content and local brands. From food consumption patterns, positive relationships were found between FAFH consumption frequency and fast food consumption, street food preference, and snacks consumption, while a negative relationship was found with a plant-based diet preference. Additionally, socio-demographic characteristics such as gender, marital status, age, income, and education also influence individuals’ FAFH consumption.
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